As an organic skincare brand, your target audience is likely anyone with skin, which is 100% of the human population! Since your goal is to reach everyone with skin, you need a market platform that extends to the largest population of people. In 2023, that platform is social media.
Currently, over 70% of the U.S. population is on some form of social media. If you want your marketing materials to reach the most people, that’s where you need to go. Here are five social media marketing tips to help you grow your organic skincare brand.
Update your profile cover photo
Your social media page is like your home base for all social media activity. Whenever a user sees one of your amazing posts and wants to learn about your brand, they can click on your profile for more information. When they get to your profile, they need to be wowed. Make sure all your business information is complete and you have a beautiful Facebook cover photo waiting for them.
Your Facebook cover photo sets the scene for your profile. It provides essential information to viewers and gives them something pretty to look at. It’s basically the first impression of your entire business on social media!
If you’re busy developing new skincare products and don’t have time to design professional graphics from scratch, there are plenty of free Facebook cover templates on PosterMyWall to speed up the process. Simply choose the template that best fits your brand, update the information, and you’re ready to upload it to your social media account in just a few minutes.
Use the right platforms (and use them correctly)
While most people have a social media account, they don’t all use the same platform. If you want your marketing promotions to be a success, you need to go where your audience spends their time.
Today, these are the most popular social media platforms:
- Facebook (2.9 billion users)
- YouTube (2.2 billion users)
- Instagram (2 billion users)
- TikTok (1 billion users)
Not only is it enough to have accounts for each of the most popular social media platforms, but you also need to know how to use them properly. For example, YouTube is dedicated to video content (both long and short form), Instagram is best for images and short videos, and Facebook is ideal for text, photo, and video posts.
Do your research before starting any type of social media marketing campaign to make sure you’re targeting the right audience and using the platform correctly. There’s nothing more embarrassing for a brand than misusing a social platform!
Post only high-quality content
To say there’s a lot of content on social media is an understatement. There are millions and millions of new posts every single day! If you want to stand out from the pack (which you do), you need to make sure everything you post is of the highest quality.
There’s no room for a simple cell phone picture on your social media posts. You’re a skincare brand; you want to showcase all the tiny details of what your products can do! Take time with your posts and ensure you use high resolution, professional photos and videos for your content.
When you want to showcase more promotional information — like sales, deals, events, etc. — your graphics need to be as high quality as your photos. Just like with your Facebook covers, it helps to use a template from PosterMyWall to design the perfect flyers and other promotional materials.
Remember to be social
Many marketing professionals forget about one of the key words in social media: “Social!” Social media marketing isn’t just about creating amazing posts of your organic skincare products; it’s also about interacting and engaging with your followers.
As you peruse social media, don’t forget to reply to comments on your posts and direct messages. It also doesn’t hurt to comment on others’ posts to encourage a back-and-forth between other people and your company. It’s a great way to extend your reach beyond just your followers.
Share user-generated content
Whenever someone talks about a new product (especially skincare products), the first question anyone asks is “does it really work?” Social media is unique in its ability for you to showcase how well your products really work by sharing user-generated content.
User generated content is exactly as it sounds: It’s content created by other users — specifically, your customers. If someone uses your organic skincare products and posts the amazing results to their social media pages, share them to your brand’s page!
Not only is user-generated content considered more authentic than brand-generated content, but it’s also free content you don’t have to spend time or money to create. That’s a win, win for any business! Keep your eyes open for tags or mentions of your business and share any posts that stand out. But before you hit the post button, make sure you get permission from the original creator!
Grow your skincare brand on social media
If you want to grow your organic skincare brand, you need to go where people with skin spend their time. In 2023, that’s social media!
To create an effective social media marketing campaign, remember to update your profile cover image, use the right platforms, post only high-quality content, be social with your followers, and share plenty of user-generated content. If you get your skincare products in front of the right people, there’s no way they’ll be able to resist!