New York, United States: Heart-rending videos of artillery strikes are being served up alongside funny snippets such as bomb-shelter cooking tips and invasion misinformation as the war in Ukraine plays out on TikTok.
Since Russia invaded Ukraine, millions of people have tuned into the hugely popular social networking service for news and views of what is happening on the battleground.
That was not lost on US officials who hosted a video call to brief popular TikTok “influencers” on details about the war, according to posts at the social network.
“Yesterday, we joined the @WhiteHouse and @WHNSC for a briefing on the United States’ strategic goals in Ukraine so we’re better able to debunk misinformation,” it added, referring to the White House National Security Council.
After Russia invaded Ukraine, music-themed video clips at Marta Vasyuta’s account gave way to images of soldiers and the ravages of war.
“My mission is to spread information; to not stop talking about that, because it really matters,” said the economics student from Lviv whose videos have logged millions of views.
Valeria Shashenok stayed in the city of Cherniguiv northeast of Kyiv and switched to English to broaden the reach of her sometimes surreal wartime TikTok posts.
In one, she shows how to cook borscht in a bomb shelter. In another, she walks through rubble to a Rihanna music remix.
“I try to keep the humor, because it is my nature,” said 23-year-old TikTok creator Rimma, who asked for her second name to be withheld.
“I’m living through this trauma; my life is ruined, and there is nothing left for me but irony.”
Her TikToks include a clip of her in a basement in Odessa, quipping that Ukrainians’ idea of going for a walk is now a jaunt to the nearest shelter.
She said the line between what is funny and what is hurtful is no longer clear, given the suffering and fear afflicting so many.
But the appetite for wartime content at TikTok appears strong, with Vasyuta and Shashenok seeing subscriber ranks multiply at their accounts.
In the United States — where members of “Gen Z,” born in the late 1990s, shun traditional television — online platforms like TikTok are prime sources of news.
“I hope that the kids who watch this war unfold on TikTok become opposed to war (and) realize the horrors and dangers of it,” said US high school history teacher Chris Dier, who is also a TikTok creator.
“What I don’t want is for it to desensitize them and normalize war.”
Young TikTok users are also “bombarded” with propaganda that they likely need help navigating, said Dier.
TikTok told AFP that it has ramped up resources to detect and counter “emerging threats” and “harmful disinformation” on the platform.
The flow of pro-Russian messages has noticeably declined at TikTok, with the most popular account being state-backed news agency RIA Novosti, which is known for false or discredited claims, such as the alleged existence of secret bioweapons labs in Ukraine.
By Thomas URBAIN
© Agence France-Presse
Check out our end of season subscription discounts with a Moneycontrol pro subscription absolutely free. Use code EOSO2021. Click here for details.