Blogger outreach programs are essential for scaling marketing efforts as the marketers who focus on these programs are thirteen times more likely to get a positive return on their investments.
These programs are effective for niche markets because they help build better relations with content creators. Bloggers are the gatekeepers to your target market. They can be a simple voice of opinion or a powerful decider of their audience’s interests and purchase intent. Blogger outreach services can accelerate your content creation and marketing efforts by fostering relationships with influential bloggers.
Why do you need a blogger outreach program?
A successful blogger outreach campaign can help you achieve both goals simultaneously. The more people read about your product or service, the more they will recognize your brand. This will lead them to make an informed decision about whether or not they want to try it out themselves.
In addition, if you give bloggers free samples of your products or services in exchange for reviews, those reviewers can write about their experience with your product on their blogs and social media accounts which will also increase exposure and recognition for your brand. After all, 77% of bloggers have stated that blogging delivers results.
There are two main goals of any blogger outreach program:
1) Increase brand awareness and recognition
2) Generate more leads or sales
Steps to starting your first blogger outreach program
Blogger outreach is a two-way street. You reach out to bloggers who are already writing about similar topics as you and ask them if they would be interested in writing about your business. If they agree, you send them some information about what you want them to write and ask them to post it within a specific timeframe.
Here are the steps for starting your first blogger outreach program:
1. Create engaging content
When people search for information about a particular topic, they are looking for something to help them solve their problems or answer their questions. Content should be informative, helpful, and easy to understand. You want readers to leave a positive impression of your company and brand after reading the content on your site.
2. Identify top influencers in your niche market
Once you’ve created engaging content, you can begin to identify top influencers in your niche market who would be interested in sharing it with their audiences. Start by finding blogs within your industry with large social media followings (you can use BuzzSumo). Once you’ve found some potential targets, check out their website analytics (such as Google Analytics) to see how many people visit their site each month and where they’re coming from (e.g., search engines or social media sites). 97% of bloggers use social media for blog promotions.
3. Craft a Personalized Email
When sending out emails to these influencers, you must craft a personalized email for each of them based on their interests and needs. For example, if someone has mentioned something about their business or blog post, then use this information as part of your email message and any other relevant information related to their business or blog post. This will help increase the chances of getting them interested enough in your product or service so that they may want to review it.
4. Create an Excellent Landing Page for Influencers
You want to ensure that influencers have everything they need on a single landing page to find what they’re looking for in one place quickly. This includes information about your brand, products, and services, images, and links to other relevant resources like case studies, ebooks, or white papers.
Importance of niche market over mass marketing
The reason why mass marketing doesn’t work well is that it’s challenging to get the attention of everyone at once. You’re trying to reach people who are not interested in what you offer, so it doesn’t work as well as it should.
But when you target a niche market, you can easily find bloggers interested in your product or service. By targeting a specific niche market, you can ensure that you reach people who want what you have to offer.
In addition to being easier to reach than mass markets, niche markets also have more potential for growth and profit than mainstream markets. This is because fewer companies compete for their attention when compared with larger markets like health care or finance.
Niche market blogger outreach programs are designed specifically for bloggers in a specific niche, allowing you to target the people who are most likely to be interested in your business.
Blogger outreach Pros
Blogger outreach is a strategy that allows you to connect with influential bloggers in your target market and gain exposure for your business. It can be a great way to reach potential customers, but it does take time and effort to set up correctly. Here are some benefits:
· Gaining an authentic backlink
Bloggers are usually looking for new and exciting products to write about. When they write about your product, it’s more likely that they’ll use their own words and not just copy and paste your press release. They will also give a personal perspective on the product, which can make a big difference in the effectiveness of the content.
· Helps you connect with the right influencers who work in your niche market and have their audience
Suppose you have a sound system for tracking leads generated from each blog post. In that case, you should be able to see how many people visit your website after reading each article written about your company/product/service. This is an easy way to know precisely how much traffic each piece of content generates over time (assuming you have some conversion tracking installed).
· Increase brand awareness
Bloggers writing about your company or product helps establish a positive brand image among their readers. This means that if they publish a negative review of your product or service, it would be less impactful than if it was published on another site where there isn’t as much trust between the reader and blogger/publisher.
· Enhancing trust and credibility
When you work with a blogger, and they write an article about your product or service, this adds credibility and trust to your brand. It shows that others have found your company worthy of their time and attention, so why should anyone else?
- Cost-effective method to secure backlinks
It costs less than $1 per link for an experienced writer to pitch bloggers on your behalf. You’ll be surprised how many people are willing to write about your product if you pay them. This can be done without breaking the bank. You only need to pay bloggers if they accept your offer or write about your product or service.
Clear outreach goals are integral to a blogger outreach campaign that effectively gets your target audience to take action. These goals should also be documented and shared with every participant; you and the writer must know their expectations. These goals will also help measure ROI for your program, letting you gauge how successful your outreach was at driving traffic, increasing brand exposure, and building relationships with new customers.