Over the past two years, the reality has changed so much that people had to quickly adapt to new working conditions and come up with additional technologies in order to be able to work remotely from anywhere in the world. How will the new reality affect the IT market and what should developers, managers, and recruiters pay attention to in order to remain efficient and successful in 2022? This is an important question that we will try to answer in this article.
Metaverse ads, fashion shows, and fitness in NFT shoes
NFT has become a real discovery in 2022 – news headlines are full of blockchain technology trends, many brands release digital clothes, artists create NFT paintings, and world universities issue NFT diplomas.
The Metaverse is getting a lot of attention from fashion brands, game developers, DeFi startups. One of the major benefits for content creators is direct monetization with no fees.
In addition, in the metaverse, you can earn in different ways. In 2021, a virtual land plot was sold in Decentraland for a record $2.5 million. Parcels, virtual land plots, can be bought, sold, or rented. The number of sites in the metaverse is fixed, so the cost of parsels only increases. It is said that soon in the metaverse it will even be possible to bet on sports and play in a casino. In the meantime, real money casino South Africa will help you earn.
Also, advertising banners can be placed on the purchased site and rented out to fashion brands, startups, and large corporations. Advertising in the metaverse is a new emerging trend. It is more effective than advertising on playgrounds, as users can contact the service or product directly.
In March 2022, Decentraland hosted the first-ever Metaverse Fashion Week. It was attended by global brands Dolce & Gabbana, Tommy Hilfiger, Cavalli, Paco Rabanne, and many others. Digital clothing and avatar shoes are rapidly gaining popularity. In addition to well-known designers, an ordinary user can also create virtual clothes. To do this, you need to have 3D modeling skills or connect with designers.
Also in April 2022, the Australian application STEPN gained great popularity among fans of the crypto industry. This is a game that allows you to earn tokens for running or walking in real life. To get started, you need to purchase special NFT sneakers in the marketplace. Over the past few weeks, the price of sneakers has dropped a lot. Back in May, the average cost of a pair was $1000-1200, today this figure has decreased several times. For one walk you can earn up to $40.
The creators of the game position the application as move-to-earn. One of the important conditions is that you can only move outdoors, the application tracks the movement of a person using GPS. Also, you can not use treadmills and vehicles.
What should a regular business do?
It can be said that in the context of the development of the digital space, the situation for traditional businesses is not easy. In a period of instability, it is important to find new ways to promote the product and ways to attract an audience.
In times of crisis, a company may not have a budget and strategy, but there are effective ways to support a team almost for free. It is important to ensure reliable communication in the team, hold regular general meetings and talk face-to-face with colleagues. This will avoid a crisis of confidence.
To support the team, you can hold an online corporate party by arranging an intellectual game. Conduct art therapy and draw stress for the whole team or organize an internal meetup where company experts can make presentations and tell a little more about their work to colleagues. This will rally the team, establish horizontal connections and save the company’s budget.
Interestingly, all users perceive digital innovations differently. For example, some users buy digital sneakers and enjoy playing the game. And others are wary of the application and compare the principle of work with the pyramid. But as long as people believe in the project and buy new sneakers, the project will live on and you will be charged money from this. As soon as users stop buying sneakers, payments will stop, because there will be nothing to pay, and the project will close. Thus, people themselves contribute to the development of such digital projects.