In the past, going to a high-street jewellery store was your only option if you wanted to purchase a piece of jewellery. However, everything changed after the advent of the internet at the turn of the 20th century. Statistics show that every day in 2020, more than 29 million consumers purchased jewellery online.
However, it is still very common to buy jewellery in person now as it was 25 years ago, and for good reason too! With a jewellery specialist on hand to answer any concerns, you can test your favourite styles personally, see how the diamonds glitter in the light and play with various sizes to ensure the ideal fit. Nothing compares to that in reality.
In this blog post, we offer five pointers and suggestions for buying jewellery in-store.
ASSESS IT FIRST
The option to try on several pieces, unlike internet purchasing, is one of the nicest aspects of buying jewellery in-person. In fact, for a lot of people, this is the major reason they favour in-store shopping.
It can be quite helpful to be able to try on jewellery if you wish to know how a certain item will fit or if you’re not sure of the basic sizes of various types of jewellery. For instance, solid gold chain and gold necklace often comes in a wide range of varying lengths and widths.
Even more so if the individual modelling the jewellery has a distinct physique from you, it might be challenging to determine the correct fit based only on images.
DO NOT BE AFRAID TO LEAVE
When buying jewellery at a store, it’s all too simple to make an impulse purchase without giving it any thought. If a salesperson is urging you to make the buy while they are at your ear, this is considerably more likely to occur. If this occurs, don’t be afraid to leave and think things over on your own for a while. Nothing is worse than being pressured into making a purchase, especially for something of such great worth.
DO NOT VISIT THE SHOPPING CENTRES
It is strictly suggested that you do not purchase jewellery from well-known brands, especially those whose stores are housed in expensive shopping malls. Many high-street jewellers have markups that are greater than 300%, yet most people aren’t aware of this. This implies that the jeweller only paid Rs. 5000 for an item that you would have paid Rs. 20,000 for.
ASK QUESTIONS
Forgetting to ask inquiries is the biggest error you can make when shopping in jewellery stores in Bengaluru. Because you have a jewellery specialist at your disposal, why not take advantage of them?
Furthermore, the jeweller may assume that you lack the knowledge to ask questions if you don’t pose any to them. Of course, this makes you vulnerable to being used, which happens much too frequently in the jewellery market if you don’t have a lot of jewellery knowledge. Unsure if the jeweller’s promises about the diamond’s superior quality are true? Why not inquire about the diamond’s grades in the other three Cs?
COMPARE PRICES
The best course of action is to compare costs at several stores if you don’t have a solid understanding of jewellery prices. When you visit a jewellery store to buy jewellery, keep this advice in mind. And that is, avoid making your initial buy.
Check out various stores. Various jewellery-making fees are charged at different amounts in jewellery stores. The same item of jewellery might be found elsewhere for less money.
REMEMBER TO CHECK ONLINE
The small selection of jewellery that is offered while buying jewellery at a store is one of the biggest drawbacks. Online jewellery stores frequently provide tens of thousands of different products, if not more. A jewellery store, however, could not possibly hold even close to this many products.
In light of this, many shoppers opt to go in-person to a jewellery store to try on several styles and ask any questions they may have before hopping on a computer and looking for the best deal online.
