BUILDING A WEBSITE CONVERSION FUNNEL

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Map the ideal buying process:

To begin creating a funnel for your online business, you must first put yourself in the shoes of your prospects and understand how they navigate your website. This data can then be used to plot an optimal path.

While this is effective, your visitors are also likely to take other routes through the site. For maximum conversions, it is best to create multiple funnels and track them all. This will also assist you in understanding how to visualize your funnel for the best conversion scenario.

Define conversion goals:

Define conversion goals for each stage of the funnel and devise a system for tracking them. You can easily accomplish this by creating funnels in Fresh marketer and analyzing the resulting analytical data. Conversion objectives are typically classified as follows:

  • Destination – the webpage that the user is visiting. 
  • Duration – the amount of time spent on each page.
  • Pages/session – the number of pages visited by the user in a single session.
  • Event- the final action taken by the user to complete the goal.

Leverage the right content:

Every page of your website should be rich in content because content is important in moving leads from one funnel step to the next and uncovering new pages to include in your funnel for better conversion.

The following are some examples of content curation ideas for each funnel stage:

  • TOFU- blog posts, emails, newsletters, checklists, eBooks, webinars, podcasts, infographics, guides, or tutorials.
  • MOFU- testimonials, expert eBooks, case studies, demos, product or service-based whitepapers, FAQ pages, and so on.
  • BOFU- free consultation, support articles, how- to do, pricing page, live demonstrations, and more

Identify the leaks:

Users who are not interested in converting are eliminated at each funnel stage, while those who qualify advance to the next level.

You must identify the web page elements that are causing visitors to leave.

Optimizing each funnel stage for higher conversions is how you create the ideal funnel for your service or product and convert more visitors into paying customers. Heatmaps are an excellent tool for detecting funnel leaks. They are a graphical representation of data in which colors represent values.

Bring in qualified leads:

One of the best ways to create a funnel that actually works is to start with qualified leads and then analyze the conversion funnel metrics on a regular basis.

The wider your net in the awareness stage, the more likely it is that you will end up with unqualified leads. This will eventually interfere with the creation and optimization of your website conversion funnel.

Once you have a working funnel in place, the final step is to review the major traffic sources and determine which of them are in sync with your buyer’s persona.

If you want to learn more about digital marketing, you should enroll at DelhiCourses, where you will be able to learn from industry experts in-depth.

About the Author- Gaurav is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, known as best & affordable digital marketing institute in Delhi also providing advanced Digital Marketing Course in Varanasi.

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