Whether it’s marketing copy, blog content, employee training manuals, or investment plans, professional-quality writing is an important but often undervalued asset for any type of cannabis business. A quick glance at the freelance marketplace reveals no shortage of dedicated writers who are happy to take on CBD content writing, but you shouldn’t turn your business or your message over to any writer. Writers who specialize in the cannabis industry have a distinct advantage over most high-end, all-around content writers. In this article, we look at why it’s important to hire professional CBD content writing services and where to find the best ones.
Cannabis Writing is a Growing Niche
As the legal cannabis industry continues to grow globally, there is a need to find writers who can meet the demand and offer their opinions on this unique and highly regulated industry. Writers who thrive in the cannabis industry are uniquely positioned to provide professional, relevant, accurate, engaging, and easy-to-understand content.
Who would benefit from hiring a cannabis writer?
Businesses that produce, process, or sell cannabis and/or CBD products, including dispensaries, cultivation facilities, and testing labs.
Paraprofessionals serving the legal cannabis market, including accountants, lawyers, marketing firms, security service providers, software developers, etc.
Medical facilities authorized to recommend medical
Blogs and magazines
Informative cannabis-related websites
Content creation companies looking to provide cannabis-related services to their clients
Areas Covered by Cannabis Writers
Cannabis writing is not the only area of expertise. Cannabis writing jobs range from highly technical research papers to conversational blogs. Most cannabis writers have skills in one or more of the following specific areas.
Marketing, branding, and writing
Help your business or website develop a consistent voice that directly appeals to your target audience or customer base and sets your business apart from the competition. This category includes sales copy, press releases, social media content, product descriptions, and other marketing materials.
Use SEO best practices to create original content for your blog and website that provides value to your readers and is engaging enough to grab (and keep) their attention. This type of content can be educational, informative, or entertaining, covering almost any topic related to the cannabis industry, science, or lifestyle. Cannabis content writers also write white papers, informational brochures, infographics, and even books and eBooks.
Educational content is currently being developed for cannabis courses and training programs. Such programs can be targeted to people interested in cannabis-related topics, as well as to companies looking to increase the knowledge of their employees. Topics can range from cannabis cultivation to bud propagation, medical uses, cannabis investments, or cannabis business best practices.
Write professionally developed presentations and investor materials to demonstrate what makes your business a safe and sound financial investment that will attract potential investors.
Business Operations Materials
Write operations manuals, standard operating procedures (SOPs), employee training materials, employee handbooks, and detailed, easy-to-understand job descriptions to ensure everyone knows their exact responsibilities and has a roadmap to keep the business running smoothly and in compliance.
Complete all drafting assignments that require technical detail and address sensitive regulatory and compliance issues. Technical writing tasks for cannabis include business applications, business plans, and regulatory and compliance issues.